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Companies like TikTok and Bumble are working with college students to work as brand name ambassadors on school. These jobs pay much better than typical college jobs like food service and retail– and supply valuable profession experience. Students say they’ve learned about marketing, content creation and management while working as brand name ambassadors– and grown their network by getting in touch with other campus representatives throughout the country. And, in a hyper-competitive internship and job market, brand name ambassador experience is one method to stick out, the students stated. “My life altered due to the fact that of the TikTok ambassadorship program,” said Bita Motiie, a senior at the University of North Texas studying marketing.
Bita Motiie, a senior at the University of North Texas, says being a brand ambassador for TikTok opened up a great deal of task chances for her. Photo: Michael Chavira
Motiie has been working as a school agent for the social media platform considering that the fall of 2019 and says it assisted her determine her interest in branding and structure online communities– and jumpstart her profession. “I have actually had numerous brand-new task chances,” Motiie stated. “Even the location that I presently work at, they specifically employed me because I had experience as a TikTok brand name ambassador.” School ambassador programs benefit brands, too. A research study by Jonah Berger, a marketing professor at the Wharton School of the University of Pennsylvania, and research study firm Keller Fay Group, discovered that 82% of consumers were likely to follow a suggestion made by a micro-influencer (a person with more reach than the average individual– though not a celebrity– in a very specific classification or group like university student). More from College Voices:
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How university student are turning hobbies into side hustles– and additional cash “These programs are a win-win proposition since they provide important exposure to brand names while trainees gain marketing experience as they move more detailed to graduating,” stated Julie Jatlow, a partner at Fuse, a company that runs college ambassador programs for TikTok, Amazon and other brands. Depending upon the company, campus ambassador duties usually include posting material on social media, handing out product or samples, hosting top quality events and connecting to student companies. “Discovering imaginative and enthusiastic students who have qualities that specifically line up with the brand’s DNA is critical,” Jatlow said. “We’re constantly looking for proactive trainees with drive and enthusiasm.” Trainee representatives are generally compensated by a per hour rate or a month-to-month stipend, and able to deal with their own schedule. Salaries for school ambassadors range from approximately $15-25 per hour, according to job postings on employment website Undoubtedly. That’s well above the hourly rate for jobs common amongst university student such as food and drink service, which pays around $11 an hour, and retail sales, which pays around $13 an hour, according to the Bureau of Labor Statistics. “It’s a lot more flexible than a basic work-study task,” stated Cedoni Francis, a 2020 graduate of Vanderbilt University who worked for brand names consisting of TikTok, dating app Bumble and beer business Anheuser-Busch when she was in school.
Cedoni Francis, a 2020 graduate of Vanderbilt University, worked as a student brand name ambassador for TikTok, Bumble and Anheuser-Busch. She now works in marketing at Google. Photo: Warner Tidwell
Francis, who is now an associate product marketing manager at Google, said her experience in campus ambassador programs assisted her establish abilities like time management and stakeholder engagement. Her experience with TikTok, in specific, gave her a refresher course on viral marketing, proficiency that she utilizes in her current task. “It’s a great primer,” Francis stated. “There are certain things that other individuals need to be taught how to do that I do not need to be taught how to do.” Peter Corrigan, associate director of company and alumni connections for University of Arizona’s Trainee Engagement and Profession Development, stated working as a school brand name ambassador assists trainees construct key skills. “Trainees reinforce interactions skills as they talk to a lot of people attempting to develop brand name awareness on campus,” Corrigan stated. “It extends students out of their convenience zone and gives them sales experience with companies they may want to work for.” Candice Nguyen, a third-year public administration trainee at Drexel University, represents brand names like Bumble, Victoria’s Secret Pink and Red Bull on her school.
Candice Nguyen, a student at Drexel University, represents brand names like Bumble, Victoria’s Secret Pink and Red Bull on her campus. Source: Candice Nguyen
Like Francis, Nguyen said her work as a campus ambassador translated into professional experience. She just recently completed an accreditation in task management and is interning full-time in a job management role. “I recognized a lot of the work I’ve been doing was job management, like running occasions and being able to monitor and coordinate with teams,” Nguyen stated of her brand name ambassador experience. Michigan State University senior Montserrat Lewin Mejia got her start in school ambassador programs as an agent for retail brand Lease the Runway during the 2nd term of her junior year before the Covid-19 pandemic closed down the program. She’s now a brand name ambassador for Bumble and fashion start-up Qatch.
Montserrat Lewin Mejia, an engineering trainee at Michigan State University, has actually worked as a brand name ambassador for Lease the Runway, Bumble and fashion start-up Qatch. Her new profession goal is to become a full-time influencer. Image: Mindy Melinda Carmack
As an engineering student, Mejia stated campus brand ambassador programs introduced her to the world of influencer marketing and helped her realize brand-new profession objectives. “Since I have actually started doing all this, I have an actually big goal of possibly ending up being a full-time influencer,” Mejia said. TikTok school representative Tatum Riley, a junior at Duke University, sees how college ambassador programs assist develop brand name awareness. Riley and her fellow brand name representatives on school attempted to “individualize the promo” by catering events and outreach to Duke students specifically.
Tatum Riley, a junior at Duke University, represents TikTok on her campus. Photo: Griffin Riley